Camiseta ESTADOS UNIDOS

Camiseta ESTADOS UNIDOS,
Thirteen years ago, Kevin A. Plank, a senior at the University of Maryland and a player on the school’s varsity football team, came up with a simple idea for a better, more comfortable football undershirt that would wick away moisture from one’s body rather than absorb it. This idea was sparked from Plank’s dislike for the cotton T-shirts he had always worn under his football pads. He was annoyed at the way they would always become drenched with sweat or rain after he played in them and then he hated how the shirts would proceed to stick uncomfortably to his skin. The opportunistic Plank took note of how cycling outfits, skiers’ clothing, and even football undershorts at the time were made from special synthetic, moisture-wicking fabrics. Camiseta ESTADOS UNIDOS , He figured that this same clothing material could be used to engineer revolutionary skin-hugging T-shirts that were lighter than regular cotton undershirts and could be sported comfortably underneath one’s football pads: “The idea was to create a T-shirt that wouldn't hold moisture--more important, that wouldn't hold the moisture's weight. ” 4
This simple plan to “build a better football undershirt”1 became the blueprint to Mr. Plank’s grassroots business venture. One day, Plank grabbed a pair of his shorts containing the moisture-wicking material, tore off the content label, bought the same material from a local fabric store, and paid a tailor over $400 to sew several shirts for him. He then had some of his teammates try out the new shirts. They fell in love with the shirts, and soon Plank found himself commuting to New York’s garment district, where he had hundreds of the new moisture-wicking shirts made. Immediately after his graduation from Maryland in 1996, Plank, determined to convert his idea for these athletic undershirts into a viable product that customers would buy, furiously set to work designing the shirts in the basement of his grandmother’s townhouse in Washington, DC—and Under Armour was officially born. Over a decade later, Plank’s hard work has paid off as Under Armour Inc. has become a leading competitor in the athletic performance apparel industry. With an annual average growth of nearly 250 percent, Under Armour actually holds a market share of over 70 percent.
In 1996 as a senior football player at UMD, the idea I had was for a lighter, better tee-shirt than the one that was offered. So, the option was to go out and create a better tee-shirt and that is how Under Armour got started. It started with one shirt for football for warm weather and evolved into all weather gear for any activity. 3
Kevin Plank’s innovativeness, hardworking nature, and determination were all on full display early on in Under Armour’s start up phase as he desperately worked to put his product on the map. After acquiring the sleek, moisture-wicking material, Plank set to work, tirelessly developing his athletic shirts. His initial marketing strategy early on was to pitch his product to several of his friends and former teammates from Fork Union Military Academy, where Plank spent one year after high school, as well as those he knew from the University of Maryland who had made it to the National Football League. He would then take this a step further and market his shirts to college football teams and then to NFL teams. Plank was spending tons of his own money to fund his business venture, and early on things were not looking up for him. He recounts this in an Inc. camisetas de futbol americano , com article:
I probably had about 20 grand in the bank when Under Armour started. A lot of money for a college kid. I ended up going to just under $40,000 in credit card debt spread across five cards. In the summer of 1997, I was totally broke--so broke I needed to go to my mom's house to ask if she minded cooking dinner for me. Camiseta PAíSES BAJOS , I needed for her to feed me. Then all of a sudden I started getting my first round of orders… 4
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